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DSE Tips Of The Day

Pearson Education Asia Limited

CLIENT :

LOCATION: 

YEAR (DURATION):

WORK CATEGORY: 

Hong Kong

2021

#SocialMediaMarketing #Copywriting

PROJECT DESCRIPTION:

"DSE Tips of the Day" was a promotional initiative on social media platforms that provided a wide reach to the target customer group. This was part of the marketing campaign for the first DSE OMO product, "DSE Power Pack Series", in the Hong Kong market. It combined online tutorial and marking services with offline exam practice booklets, providing students with valuable resources and support to excel in their public exams.

For this mini social media campaign, I contributed to its planning and execution. My role involved collaborating with the subject matter experts to align the campaign's objectives with the unique features and benefits of the "DSE Power Pack Series." I also contributed to the creation and curation of engaging and informative content for the campaign. This included developing concise and actionable exam tips, subject-specific advice, and study techniques to be shared on the campaign's online platform and social media channels.

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KEY LEARNING/ ACHIEVEMENT:

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