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H1 Smart Box

Now TV (HKT/ PCCW Media Limited)





Hong Kong


#UXWriting #UXResearch #ProjectManagement #UAT


Now TV is Hong Kong's number one pay-TV operator. In 2022, it launched Now H1, a smart device that runs on the Android TV smart operating system (OS) and enables Now H1 users to enjoy a world of entertainment. Also, with the Google Assistant integration, viewers are able to operate the box and discover Now TV content using Google Assistant in English as well as the local language, Cantonese.

I worked around customer experience issues in this project, which encompassed defining user requirements, copywriting for user interface, and planning customer communications concerning product launch. Specifically, I collaborated closely with cross-functional teams, including product teams, metadata teams, and UX designers to craft comprehensive language systems that spanned across a multitude of contexts. By establishing cohesive language systems, I fostered a seamless and coherent user experience throughout the product. I was also responsible for the launch communications. I gave briefings to and created materials for marketing fellows and frontline staff, facilitating their work on promotions and customer support.


Throughout my engagement in the project, I gained a deep understanding of how to outline and define user requirements from marketing and business perspectives. This skill allowed me to effectively bridge the gap between user needs and product development, ensuring the final product met customer expectations. A standout achievement was my involvement in the integration of Google Assistant into the Now H1 box. It expanded my knowledge of metadata as to functional requirements and positive user experiences through searchability and personalization. I was also proud to have received glowing references from my supervisors endorsing my contributions to the project. Their recognition of my efforts serves as a testament to the value I brought to the team and the project's success.

[Tse, Senior Vice President, HKT Home Marketing]: 'I am well impressed by Chloe's good performance, especially it is difficult to have a staff who is capable of handling user interface management and development from marketing and business point of view.'

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