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Now Player Revamp

Now TV (HKT/PCCW Media Limited)

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LOCATION: 

YEAR (DURATION):

WORK CATEGORY: 

Hong Kong

2018

#UXWriting #UXResearch #UAT

PROJECT DESCRIPTION:

Now Player is a companion mobile/web application that comes along with Now TV subscriptions, allowing users to watch on-the-go.

This project aimed to enhance Now Player's user experience and provide a visually captivating interface that aligns with the latest technical and design trends, as well as user expectations. The new UI features a sleek and intuitive layout, making it easier than ever for users to navigate through the extensive library of Now TV content. The revamped UI not only elevated the entertainment experience, it also created a more robust brand identity of Now TV by aligning the design of the app and website with the set-top-box interface (UX3).

In this project, I actively participated in user testing sessions to evaluate the usability and effectiveness of the revamped UI. By observing user interactions, collecting feedback, and analyzing user behaviors, I helped identify any issues or areas of improvement, and communicated these findings to the product development team to implement necessary adjustments or refinements to the UI. My responsibility also extended to handling launch and post-launch communications, including but not limited to FAQ write-ups.

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KEY LEARNING/ ACHIEVEMENT:

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